Brand Name Pronunciation
Say Porsche, Hyundai, Hermes and other brand names the way they are meant to be said, with audio and accent variants.
Results
The 7ESL Brand Pronunciation guide settles the arguments: it shows you how to say the brand names people get wrong every day, from Porsche and Hyundai to Hermes, Givenchy and Huawei. Every entry is hand-curated, with a plain-English respelling, the IPA transcription, audio, and the American and British versions where they differ.
Why brand names trip everyone up
Brands are global, but their names are local. A German marque, a French fashion house and a Korean tech giant all keep the sounds of their home language, while the spelling gives an English reader almost no help. That is how Porsche loses its second syllable (it is POR-shuh, not PORSH), how Hyundai picks up extra vowels, and how Hermes gets said like the Greek god instead of er-MEZ. Saying a brand correctly is not snobbery; in a sales meeting, an interview or a video, it simply signals that you know the subject.
What each entry gives you
Search or browse, then open an entry to see the respelling first - readable by anyone - followed by the IPA for precision and a Listen button for the sound itself. The audio is generated from the phonetic form, not the written word, so a tricky brand is never read out letter by letter. Where the accepted English pronunciation differs from the original language, both appear, clearly labelled: you can choose to sound natural in English or faithful to the source. The collection is organised by category - car brands, fashion and luxury houses, tech companies - and each entry links to its neighbours so you can work through a whole category in a few minutes.
Built for the words people actually search
The launch set covers the most-searched brand pronunciations on the web, every one verified by hand, and the list grows as new brands earn their place. If the brand you need is missing, the universal search on the How to Pronounce hub also covers names and places, and the Spell My Name tool will spell any brand out loud, letter by letter, for phone calls and support tickets.
Frequently asked questions
How do you pronounce Porsche?
POR-shuh, two syllables, with the stress on POR. The common one-syllable PORSH drops the final syllable that German keeps. The entry plays the audio so you can hear it.
Are the brand pronunciations verified?
Yes. Every brand entry in the guide is hand-curated and verified, unlike bulk name data, so what you hear is the accepted pronunciation, with the original-language version shown where it differs.
Do you show the original pronunciation or the English one?
Both, labelled clearly. Many brands have an accepted English pronunciation that differs from the home-language original; the entry lists each so you can pick the one that fits your audience.
Which brand categories are covered?
Car and auto brands, fashion and luxury houses, and tech companies, plus a growing set of food and consumer brands. Each entry links to related brands in the same category.
Can I hear the brand name spoken aloud?
Yes. Every entry has a Listen button. The audio is generated from the phonetic respelling, so brands like Nike play as NYE-kee rather than a letter-by-letter reading.
Includes data from the Open English WordNet and WordNet 3.1, used under their respective open licences.