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Government and Legal Terms

Trademark vs. Copyright: What Are the Differences?

Comprehending the differences between trademark and copyright is crucial for creators, distributors, and brand developers. These legal concepts are both designed to safeguard intellectual property, yet they address separate aspects. Copyrights generally safeguard original creative works, including written materials, musical compositions, and artwork. They grant creators the sole authority over their work, barring unauthorized use by others.

  • Copyrights protect original works of authorship while trademarks safeguard brand identifiers.
  • Copyrights prevent unauthorized use of works; trademarks prevent brand confusion.
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What Does Trademark Mean?

Trademarks are unique symbols, words, phrases, logos, or designs that distinguish and protect the identity of a particular brand or product in commerce. They help us signal to consumers the origin of goods or services, and ensure the brand’s individuality isn’t infringed upon by others.

What Does Copyright Mean?

Copyrights, on the other hand, are forms of protection provided to the creators of “original works”. This includes a wide range of creative, intellectual, or artistic forms such as poetry, novels, music, and films. A copyright secures a creator’s exclusive rights to use, distribute, and display the work.

Trademarks are all about distinguishing goods or services from one another. They’re marks that identify a product or service as originating from a singular source; a sign of quality assurance. For example, the iconic ‘swoosh’ logo is a trademark of Nike, and the phrase “I’m lovin’ it” is trademarked by McDonald’s. Here’s a brief look at trademarks:

  • Usage: Brands, logos, slogans, and sometimes distinctive packaging
  • Examples: Apple’s apple logo, Twitter’s bird icon, Coca-Cola’s unique script

On the other hand, copyrights protect original works of authorship. This includes literary, musical, dramatic, and artistic works provided they are fixed in a tangible form that is perceptible either directly or with the aid of a machine or device. Think of the newest fantasy novel on your shelf or a catchy pop song on the radio.

  • Usage: Books, songs, movies, software, and paintings
  • Examples: J.K. Rowling’s “Harry Potter” series, The Beatles’ song “Hey Jude”, and Pixar’s film “Toy Story”

Tips to Remember the Difference

When we’re talking about trademarks and copyrights, it’s easy to get confused. Let’s clear things up with some simple pointers to help us remember:

  • Trademark (TM): This protects brand identifiers like logos, slogans, and brand names. Think of the TM as standing for “trademark.” You can use “Trade and Marketing” as a simple mnemonic to remember that it relates to brands and the marketplace; it’s about recognizing the source of goods or services in the marketplace. To remember, we can associate trademarks with distinctive signposts that guide our shopping decisions.
  • Copyright (©): This guards creative works such as literature, music, and art. Picture the © symbol as a tiny “Cozy” circle that envelops original works, keeping them safe. It’s about protecting the rights of creators and making sure they’re credited for their work.

Example Sentences Using Trademark

  1. We just applied our new slogan, expecting it to become a registered trademark to protect our brand identity.
  2. Due to the unique design of our product, we should consider it as our trademark to distinguish it from competitors.
  3. Before we market our new logo, let’s ensure it doesn’t infringe on someone else’s trademark.
  4. We must monitor the marketplace to safeguard our trademark against unauthorized use.
  5. We are negotiating a licensing deal that will allow another company to use our trademark in their advertising.
  1. We have secured a copyright for our latest book to prohibit unauthorized reproductions.
  2. Our website’s original content is protected by copyright, ensuring that others cannot copy it without permission.
  3. To use that song in our video, we need to obtain permission from the copyright holder.
  4. We display a copyright notice on our creative works to assert our legal rights.
  5. When we created our educational software, we made sure to copyright the code and user interface.

Trademark vs. Patent

  • Trademarks are specific to protecting brand identifiers such as logos and slogans. These are elements that distinguish services and products in the market.
  • Patents, on the other hand, protect inventions and discoveries, which can be a new process, machine, or composition of matter.

Essentially, trademarks protect branding, while patents protect innovation.

Trademark vs. Service mark

  • Trademarks are used to protect symbols, names, and logos used on goods.
  • Service marks function similarly but apply to services instead of physical products.

It’s easy to confuse the two since they serve the same purpose for different categories of intellectual property. A service mark is a specific type of trademark.

  • Copyrights protect original works of authorship, such as books, music, and software.
  • Patents, as mentioned, protect inventions.

While trademarks and service marks deal with marketing aspects, copyrights, and patents protect different forms of creative and intellectual efforts.

B2 Knowledge Check · 5 questions
1 / 5
Q1

Question 1: Which sentence uses 'trademark' correctly?

Question 1 options
"Due to the unique design of our logo, we should register it as our trademark to distinguish it from competitors" correctly uses 'trademark' to refer to a brand identifier that differentiates products in the marketplace. The other options incorrectly use 'trademark' in contexts where 'copyright' or 'patent' would be appropriate.
Q2

Question 2: Copyrights protect brand identifiers such as logos, slogans, and brand names used in commerce.

Question 2 options
This is false. According to the distinction between the two terms, it is trademarks — not copyrights — that protect brand identifiers like logos, slogans, and brand names. Copyrights protect original creative works such as literature, music, and art.
Q3

Question 3: To use that song in our video, we need to obtain permission from the ___ holder.

Question 3 options
Songs are original creative works, so they are protected by copyright. A 'copyright holder' is the person or entity with exclusive rights to use, distribute, and display the work. 'Trademark' protects brand identifiers, not musical compositions.
Q4

Question 4: Match each example to the type of intellectual property protection it falls under.

Question 4 options
Apple's apple logo
J.K. Rowling's 'Harry Potter' series
McDonald's 'I'm lovin' it'
The Beatles' 'Hey Jude'
Trademark – brand logo
Trademark – slogan
Copyright – musical composition
Copyright – literary work

Select an item on the left, then tap its match on the right.

Apple's apple logo and McDonald's slogan 'I'm lovin' it' are brand identifiers protected by trademarks. J.K. Rowling's 'Harry Potter' series is a literary work protected by copyright, and The Beatles' 'Hey Jude' is a musical work also protected by copyright.
Q5

Question 5: Which definition best describes the purpose of a copyright?

Question 5 options
A copyright secures a creator's exclusive rights to use, distribute, and display an original work. It does not protect brand names or inventions — those are covered by trademarks and patents, respectively.

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